WARTA MASTEL

London - Global pre-school channel JimJam, a joint venture between HIT Entertainment and Chello Zone, marks its first launch in Indonesia on DTH platform, AORA.

“This deal with AORA is a major development for JimJam and it is the next step in our Asian expansion,” says Maria Kassova, regional director at Chello Zone Asia-Pacific. “It’s great news that children in Indonesia will now get the opportunity to be entertained by the channel’s fantastic line-up of hugely popular pre-school characters and shows.”

Since its launch in August 2008, AORA became the first Indonesian operator to offer 24/7 coverage of the Beijing Olympics 2008, and acquired the rights to Barclays Premier League 2008/2009.

"We are proud to be the first Indonesian pay-TV platform to introduce the JimJam channel, where parents can be rest assured that their children can safely learn while having fun," says Ongki Soemarno, President Director of AORA.

This new deal for JimJam follows the recently announced transmission of a bespoke channel on Air New Zealand. Since its launch in 2006, JimJam has expanded into more than 50 territories, including Poland, Russia, Hungary, Switzerland, Czech Republic, the Netherlands, Portugal, Greece, the Middle East and Singapore. It is available in ten languages and has a strong online presence with 11 localised websites.